Ulster County Area Transit (UCAT)
During an extensive project that spanned multiple months, I developed a fresh brand identity for Ulster County Area Transit (UCAT), which included a revamped logo and comprehensive style guide. My submission was ultimately selected from a pool of six contenders.
The creative process began with the presentation of my initial designs, which progressed to a series of selected designs in a variety of color schemes. Additionally, I brainstormed several innovative bus wrap concepts as part of this project.