Cola Coma

The genesis of this project can be traced back to an extract from Roland Barthes' The World of Wrestling that coincided with the Trump presidency. After comprehending the reading and deciphering the text, I opted to highlight the dichotomy of wrestling- the contrast between what goes on behind the curtains (real life) and what the audience witnesses (a performance).

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To execute this concept, I embarked on a creative journey that involved producing a printed book christened Cola Coma, followed by a tabloid newspaper, and culminating in a promotional video.