2024
Ignite Fitness | Branding & Social Campaign
Concept rebrand for Ignite Fitness, a local training studio in New Paltz, NY. The new direction shifts from a gritty, flame-based aesthetic to a clean, activation-driven identity built around empowerment, strength, and community. The result is a unified visual system that feels modern, inclusive, and performance-focused across digital touchpoints.
The Redesign
Original Visual Identity
The original brand expressed strength through fire-inspired typography, aggressive texture, and bold motivational statements.
This created a gritty, hardcore fitness tone, which is effective for intensity, but with room to expand into a visual language that welcomes and empowers a broader audience, especially women.
The original brand expressed strength through fire-inspired typography, aggressive texture, and bold motivational statements.
This created a gritty, hardcore fitness tone, which is effective for intensity, but with room to expand into a visual language that welcomes and empowers a broader audience, especially women.
WHY IT WORKS
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A recognizable symbol that holds at small sizes
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Strong editorial style & inclusive tone
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Modern palette with energetic accent
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Consistent hierarchy across platforms
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Versatile formats: web, email, & social
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Maintains strength without aggression
CORE HEX VALUES
Charcoal #1F1B19
Gray #73706E
White #F6F6F7
Accent Orange #E06930
