2022
Night Owl
Night Owl is a conceptual, modern reinterpretation of the Art Deco era, designed as a late-night food truck experience that blends nostalgia, indulgence, and sophisticated rebellion. Operating only after dark in a designated location, Night Owl serves beverages inspired by the 1920s alongside expertly curated cannabis pairings.
The concept reimagines the childhood ice cream truck as an adult ritual — a mobile signal that evokes excitement, community, and curiosity. The brand identity reflects this playful inversion through geometric Art Deco influences, moody color palettes, and elegant metallic accents.
Every visual and experiential element was created to embody Night Owl’s promise: a curated “smoke and drink” experience that awakens the childlike wonder in every adult, offering a night of flavor, music, and connection under the glow of the city lights.
The Design
Visual Language of Strength and Seduction
The Night Owl identity blends the bold geometry of Art Deco with the magnetic energy of nightlife culture. The thick, stylized letterforms convey confidence and modern luxury, while the crescent-shaped “O” doubles as an owl’s eye—symbolizing nocturnal allure and sharp focus. The black and gold palette evokes sophistication and the shimmer of midnight city lights, grounding the brand in both strength and sensuality. Together, the typography, colors, and minimal iconography communicate a premium, after-dark experience that is equal parts elegance and edge.
