I redesigned Pure Earth’s blog to create a cleaner, more intuitive reading experience that better reflects the organization’s mission. The new layout emphasizes clarity and structure, making it easier for users to explore stories from around the world. Updated typography and a modern, mission-aligned color palette strengthen brand consistency, while bold imagery and refined visual hierarchy increase engagement. The result is a more accessible, visually compelling blog that elevates content and supports Pure Earth’s global impact narrative.

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In addition to the blog improvements, I also developed a full website redesign concept that aligns with Pure Earth’s evolving communication goals and may be implemented in a future site overhaul.