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WSW.jpg

2015

Women’s Studio Workshop | Logo + Branding Assets

To support Women’s Studio Workshop’s branding needs, I began by taking a small, low-resolution JPG of their existing logo and rebuilding it into a clean, scalable vector mark. This allowed the logo to reproduce sharply across print, merchandise, signage, and digital applications—something the original file couldn’t support.

Once the logo was fully vectorized, I expanded it into a complete circular lockup by adding clean, typographic text around the mark. This reinforced the workshop’s identity while giving them a flexible system they could use across aprons, shirts, tote bags, promotional materials, and workshop collateral.

The resulting design preserves the spirit of WSW’s hand-crafted, community-driven identity while upgrading it into a professional, production-ready asset that can be adapted for future use.

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